Page 103 - SC SCAR 2023 ENGLISH Flipbook

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An emotive measure of reputation. Favourability reflects how stakeholders feel about an organisation.
PART 4 STRATEGIC ENGAGEMENTS WITH STAKEHOLDERS
The Importance of Trust
Trust is the cornerstone of the SC reputation measurement framework. It reflects the anticipation of persistently positive behaviour and is considered as a strategic KPI. The SC took into consideration the main components which influence the level of trust extended by stakeholders towards the SC.
The Reputation Pyramid
The Reputation Pyramid below reflects the five indicators used to measure the SC’s position as a regulator of Malaysia’s capital market.
Advvooccaccy TrusTrtust
A conative measure of reputation. Advocacy reflects what stakeholders will do about the reputation of an organisation.
A cognitive measure of reputation. Trust reflects how stakeholders think about an organisation.
Any familiarity with the company, beyond just knowing the name.
Anyone who has heard of the company, no matter how little.
From the findings of the survey, the SC is largely seen as a responsible, trustworthy, and formal regulatory body, reinforcing its authority and credibility. Importantly, the SC avoids negative connotations such as being disrespectful, unknown or unreliable, fortifying its positive image. The key takeaways for the SC are the importance of maintaining its strengths in trustworthiness and continuous responsibility in addressing areas for the regulation and development of the capital market.
SECURITIES COMMISSION MALAYSIA ANNUAL REPORT 2023 101